And wow, foundation issues are heading the list at numbers 3, 2 and 1. This is how important it really is. Since I admittedly confess that I am guilty of not always wearing a foundation, I am sure this could be confusing, so permit me to preface this by…  If you want to look your best, let’s explore the importance of wearing a foundation!

There are lots of reasons to start your natural look with a nice foundation. In my opinion, the number one reason is …

1. Building confidence and self esteem. When you look your best, you feel your best. It makes you feel more put together. It is more professional, just take a look at the before and after’s on my home page (and remember, MY BEFORE PIC is the make-up they typically wear.  Some are wearing foundation and some are not.)  Your polished look makes people take you more seriously.

1. My second number one reason to wear a foundation; it creates an even tone with which to apply color. This is the preparation point for the best make-up. It gives you a clean even canvas, so to speak, to lay color on minimizing imperfections.

1. I have another number one reason for you to wear a foundation (teehee); it is a base that allows your color (lip, eye, blush etc.) to last ALL day.  If you wear a water based breathable foundation, your makeup sits on your foundation base rather than being absorbed into the pores.  By what I am reading, I certainly don’t know for fact the body absorbs make-up but it seems cosmetic ingredients are creating some great concerns so they must absorb to some degree.

So to recap, your water based, breathable foundation, is your barrier to the elements. It evens skin tone and makes your make-up last a very long time; I actually can exercise in mine and still look pretty good. Need I say more? Keep feeling beautiful!